As the chief digital strategist at FFAA, I led the development of interest-based target groups to represent independent and lean-conservative persuasion groups, as well as progressive base groups. During my last few years there we switched to using our own lists to create audiences due to the post-2016 restrictions that slowly made interest-based targeting less effective.
I worked on a range of campaign objectives, but focused most of my time on listbuilding/leads and awareness building, mostly via Facebook/Instagram, Twitter and Google search and display advertising, including managing Google ad grants accounts. I also had success driving direct legislative contact, especially via Twitter using EveryAction’s social media advocacy tools.
Read more about Freedom for All Americans’ work in The 19th.
Most of WomenCount’s fundraising is done via a personal ask to donors, but during the 2020 primary I did help the organization run a signup campaign that converted 31 percent of signups into donors over the course of the cycle.
